What Christian O'Connell is doing in That London is pretty revolutionary.
Whereby other groups have a series of stations that have the same songs but different presenters, The OC and Absolute are doing it inside out!
Here he is explaining the simplistic genius of Project Banana, powered by RCS.
Christian's show is always a great listen but the power to pick the genre of music you want to listen to do during it makes it a very different proposition in the marketplace.
The only thing it truly loses is the connection to the music, as a presenter can no longer show passion for the music he plays because, well, a portion of the audience may be listening to something completely different.
Thoughts? Do share, Team!